Automotive Haute Couture

Fuoriserie, tailor-made by Maserati

The ultimate in luxury and exclusivity, the famous Italian car manufacturer Maserati is presenting its customisation programme. Called Fuoriserie, is unprecedented initiative allows future owners to shape a Maserati in their own image from several combinations.

By Chloé Redler
New MC20 presentation in last September – Vidéo: Maserati.

Fuoriserie and the MC20, the customisation choice

La supercar MC20 est le terrain de jeu du programme de personnalisation Fuoriserie
Unveiled last September, the MC20 is one of the playgrounds for the customisation programme, Fuoriserie.

Unveiled last September during a large-scale show – an event that was also awarded the Grand Prix Best Event Awards World 2020 – the MC20 is a new model manufactured at the historic headquarters in Modena. This supercar has been chosen by the company with the famous trident to become the site of a new customisation game: Fuoriserie. Indeed, the ultra-privileged future owners – it must be said – will be able to ‘spice up’ the MC20 according to their desires. Like Haute Couture, it is available in three collections with very distinct characters.
As starting points, they express the brand’s power and represent its values: sportiness, elegance and innovation. Unica, for a style – as its name suggests – in which fashion, art and culture are reinterpreted; Corse, anchored in the brand’s sporting heritage; and Futura, dedicated to new technologies and materials. To represent these three collections and illustrate this exclusive programme, Maserati prepared three emblematic vehicles of the House: the Quattroporte Unica, the Ghibli Corse and the Levante Futura. These models are now also the subject of the Fuoriserie project.

Les trois lignes de la MC20 : Unica, Corse et Futura
Quattroporte Unica, Ghibli Corse and Levante Futura: three audacious collections to explore an infinite numbers of combinations.

A rather amusing detail: the Maserati website proposes, with a questionnaire in images lasting only a few seconds, to determine the version that suits you.

Unica pour les personnes dynamiques ancrées dans le temps présent
Corse for lovers of the Gentlemen Racers’ era and the Maserati heritage, Futura for futurists with a taste for new technologies, and Unica for the dynamic people embodied in the present.

Fuoriserie for ‘one-off’

Fuoriserie, l'atelier Haute Couture de personnalisation de Maserati situé à Modène en Italie
Fuoriserie, Maserati’s Haute Couture customisation workshop, in Modena, offers a wide range of possible combinations: paintwork, rims, calipers, interiors, etc.

However, it is necessary to go to the new Maserati Haute Couture workshop in Modena to customise the vehicle. Once the model has been selected, the customer can choose from numerous combinations.

Fuoriserie, le programme de personnalisation de Maserati met à l'honneur les tendances mode, artistiques et culturelles
The colourful interior of the Unica is a reinterpretation of fashion, art and cultural trends. The multi-coloured cloud effect on the outside is reflected in the interior like a rainbow.

Several colours of finishes and paints are suggested as well as patterns, stripes and lines; but also different hues of callipers, brakes and rims; for the carbon parts, patterns or tints option. The interior of this automotive jewel is not left out with various colours, shades of stitching, materials (leather, alcantara, etc.), dashboards, seats…

L’intérieur de ce bijou automobile n’est pas en reste avec six coloris différents, dix nuances de coutures, de matières (cuir, alcantara, etc), tableaux de bord, sièges
Faced with so many possible combinations, the future client enjoys the expertise of a personal designer who will be able to guide him in his final choice.

Like a great couturier, Maserati pursues the parallel to its paroxysm by unveiling two collections per year. It is enough to make you lose your head in front of so many promises where the choice seems to be infinite. Fortunately, a personal designer and his expertise help this privileged clientele overflowing with creativity to finely guide and channel it!

Fuoriserie : à chacun sa Maserati !
Fuoriserie: to each his own Maserati !