Gerard Butler and ROGER DUBUIS : a charismatic movie star for an atypic watchmaker
Gerard Butler has landed a new role and joinedthe family of Geneva-based fine watchmakerROGER DUBUIS. Both of them are more into actionthan introspection, both approach their art headon,and both are driven by passion.
With an imposing physique to match his character and a volcanic temperament, Gerard Butler is one of the big screen’s leading personalities. Spotted early on, the Scottish actor came to movies by chance, but his charisma did the rest.
«Spartans, tonight we dine in hell!» The line from the trailer for the film “300” still resonates in the memory. It was declaimed by Gerard Butler, crowned King of Sparta in a Zack Snyder production. His charisma sweeps aside all in his path, which was unlucky for a million Persian soldiers at the battle of Thermopylae in 480 B.C. The man doesn’t do things halfway. Before taking on the destiny of the Spartan King Leonidas, Gerard Butler was a lawyer – a profession rather than a vocation. It wasn’t long before he immersed himself in his passion for theater, where his talent was quickly recognized. One production followed another and the big screen gave him the room to express his confident and multitalented personality. Under no illusion that talent is rewarded through concessions and compromises, he throws himself completely into every role. And nothing stimulates him more than stretching himself and discovering new horizons.
So is it surprising that last year his attention was caught by a certain watch in a store window? Since that moment, Gerard Butler has kept the faith with Geneva watchmaker ROGER DUBUIS and enjoys showing off this watch that is so like him, one of the Warrior range from the Excalibur collection. Intrigued by this Maison that shared so many of his values, he sought to discover more.
The spell really took hold after a recent tour of the ROGER DUBUIS manufacture. “I’m blown away”, said Butler – who has seen many things in his time – on discovering the world of fine watchmaking and its most arcane secrets. The innovation, passion and creativity at ROGER DUBUIS were what struck him most during his visit, where he had a glimpse of all stages in the watchmaking process, with every step performed in-house by the Geneva company. Gerard Butler ended his tour with a long look at the Manufacture’s current models, particularly the Excalibur and La Monégasque collections.
As a friend of the ROGER DUBUIS brand, Gerard Butler intends to take an active role in spreading the word about the Swiss manufacture and introducing people to this unique world, bubbling in perpetual effervescence, where creativity and innovation rule. Deliberately extravagant, the future is bright for the Swiss Maison, which values boldness as much as it respects tradition.
ROGER DUBUIS CEO Georges Kern: «counting GerardButler among the brand’s friends is all the morespecial since this proximity is a natural fit with theworld of ROGER DUBUIS. Gerard’s fire and powerfulimage resonate perfectly with the firm’s watchesand will increase publicity amongst an audiencewho appreciate art and aesthetics.»
Gerard Butler happily admitted that «watchmakingis just like the cinema, it hides a precise mechanismwhich must then generate emotion. The world ofROGER DUBUIS, the arrival of its collections, like spacesof freedom, perfectly matches my principles. You needto take chances in life and always push yourself.»
Founded in 1995 and based in Geneva, ROGER DUBUIS stands out with its avant-garde watches made in limited production runs, meeting the most demanding quality standards. The quest for excellence, the long search for the right gesture, the development of unique skills are all constants of the Swiss Maison. Boldness and extravagance are the brand’s signatures, and determination its engine. Distributed worldwide through an exclusive sales network, its flagship collections are named Excalibur and La Monégasque. ROGER DUBUIS is the only watchmaker in the world to have all of its movements stamped with the Geneva Hallmark, a guarantee of fine craftmanship.