Gucci Timepieces Baselworld 2015 : a very fashion smartwatch with

By MyWatch

Yesterday at Baselworld, Gucci Timepieces announced a special partnership with for the development of an innovative concept in terms of wearable technology.

Stéphane Linder, President and CEO of Gucci Timepieces, said during the announcement: “Today, through this innovative collaboration with and, Gucci Timepieces is fully embracing the future of wearable technology that is now ahead of us, with the objective of launching a wearable device concept that is a fashion accessory, incorporating the most comprehensive and advanced technological functionalities.“ commented, “ and Gucci Timepieces are setting the pace with our vision for a untethered wearable. In creating a device that is both fashionable and technologically advanced, we aim to define this category. I coined the term “fashionology” …a merging of the worlds of fashion and technology, and that is exactly what this collaboration with Gucci represents.”

The device will operate as a completely stand alone smartband, untethered from any smartphone. Functionalities will include: the ability to make and receive phone calls, send and receive text messages and emails, music, maps, calendar, fitness and a sophisticated personal assistant activated by voice command. Details regarding pricing, distribution, and launch timing are not yet known.

About Gucci Timepieces & Jewelry
Gucci Timepieces has been designing, developing and manufacturing iconic Gucci watches since the early 1970s. Taking advantage of the worldwide recognition of the Florentine house – and its unique duality in brand positioning, pairing modernity and heritage, innovation and craftsmanship, trendsetting and sophistication – Gucci Timepieces is one of the most reliable and consistent fashion watch brands, with a clear design approach and positioning. Made in Switzerland, Gucci watches are recognized for their design, quality and craftsmanship and are distributed worldwide through the exclusive network of directly operated Gucci boutiques and selected watch distributors. Since January 2010, Gucci Timepieces has also been distributing the Gucci Jewelry collections, capitalizing on the expertise gained in the watch sector and leveraging the synergies between the watch and jewelry industries. For more information about Gucci Timepieces & Jewelry, please visit
Gucci is part of the Kering Group, a world leader in apparel and accessories which develops an ensemble of powerful Luxury and Sport & Lifestyle brands.™
Founded by innovator and musician, is an entrepreneurial entity that is nurturing and leveraging powerful new technologies based on insights from popular culture to develop products for the connected lifestyle. Specifically aims to create new products that combine fashion and technology in the evolving wearables segment – such as the PULS smartband. is headquartered in Los Angeles, California with additional offices in Singapore and Bangalore, India. For more information about™, please visit

  • Gucci Montres - The smartband concept created with - Baselworld 2015
  • Gucci Timepieces - The smartband concept created with - Baselworld 2015
  • & Marco Bizzarri - Baselworld 2015
  • & Stephane Linder - Baselworld 2015