Hublot becomes the exclusive watchmaking partner of the Tour Auto Optic 2000

By MyWatch
The Swiss watch brand is today especially proud to announce that it has become the exclusive watchmaking partner of one of the most prestigious collectors’ car rallies in Europe: The Tour Auto Optic 2000.
This is a legendary rally, open to the 200 cars which took part in the rally between 1951 and 1973, and which is run every year on the scenic roads of France. The 22nd event will take place from the 22nd to 27th April 2013, and boasts a brand new finish in south west France.

“Exceptional cars or collectors’ cars are often only children’s toys, sought out by adults in an attempt to recapture their childhood dreams. It is this emotional dimension which ultimately creates their real value, and represents the real significance of the collector’s car. Cars and watches both belong to the same world: of dreams and toys”, explains Jean-Claude Biver, Chairman of Hublot, and owner of classic cars including a Ferrari 275 GT4 and a Ford GT40.
Patrick Peter (Peter Auto): “I would like to welcome Hublot, our new prestigious partner. I’m delighted to see the Tour Auto Optic 2000 associated with this brand, which embodies excellence in its field. This partnership confirms the appeal of our event. Watchmaking and motor sports are two worlds which share many common values. And more specifically, when it comes to Hublot I am sure the links will be especially close, as I know Jean-Claude Biver has a passion for fine automotive machinery. We hope to see him at the Tour Auto Optic 2000 behind the wheel of one of his favourite vehicles.”
Hublot – led by Chairman Jean-Claude Biver and CEO Ricardo Guadalupe – has been involved in the world of motor sports through a partnership with Ferrari and Formula 1™.
After having partnered the 50th anniversary of the legendary Ferrari 250 GTO in 2012 and other events including the Tribute to the Mille Miglia which opened the rally in Italy, joining Ferrari for a major event in Pebble Beach, California and closer to the manufacture, where the brand supported the relaunch of the Montreux Grand Prix in Switzerland, the brand is strengthening its presence in the exclusive world of the classic car, a passion particularly close to the heart of Jean-Claude Biver, himself a collector.
“Hublot? A different way to progress” say those who know this unique Swiss watch company, where each and every moment moves forward to create the future at breathtaking speed.A dream, a meteoric rise initiated and developed by Jean-Claude Biver, Hublot’s Chairman, and Ricardo Guadalupe, CEO, who are responsible for turning this brand into a genuine success story in which the Big Bang, King Power and Classic Fusion represent the symbols of a constantly developing tradition. From watch complications to the research and manufacture of new materials, to worldwide collaborations such as the FIFA World Cup™, Ferrari and Formula 1™, Hublot represents the fusion between watchmaking tradition and the creative vision of the 21st century.
  • Le Tour Auto Optic 2000 will now take place under Hublot colours.