Jaeger-LeCoultre inaugurates his Reverso workshop in Paris
On the occasion of the iconic reverso anniversary, the Jaeger-LeCoultre shop of place Vendôme in Paris unveiled his Reverso workshop at a party attended by many personalities
Friends of Jaeger-LeCoultre, fine watches and fashion clients and fans were the first to discover this new concept.
Paul Van Haver (Stromae), Marina Hands, Thierry Neuvic et Thibault de Montalembert, Valérie Donzelli, Alexis Mabille, Estelle Lefebure, and much else besides were among the guests who had the opportunity to meet a master engraver and discover the possibilities of personalization on the back of the Reverso, then do their calligraphy projects.
During this party, beautiful models, dressed by Martin Grant, wearing the latest creations from Christian Louboutin Reverso models. Colin Field, the famous bartender of Hemingway Bar at the Ritz, proposed the guests to enjoy a cocktail made especially for the occasion. Cécile Togni, the talented Parisian DJ and sound illustrator, hosted the evening by blowing his energy and passion for music.
The Reverso customization Workshop invites lovers of fine watchmaking to participate in the adventure of their Reverso allowing them to choose the models : burning, the design of the dial, the bracelet, and from a wide range of possible combinations. For a year, Christian Louboutin will be the guest of honor of this workshop and will offer its own custom collection.
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Whether at the time of purchase or at any given moment, Jaeger-LeCoultre already offered the possibility of having the back of the Reverso engraved, as well as changing the strap. These options that endow the watch with a strong identity remain as relevant as ever. The solid-back models of the Reverso Classic and One collections lend themselves perfectly to engraving.
The Manufacture now wishes to share its horological culture – with all its joys, its careful reflexion and its suspense – in a whole new way. The Grande Maison is thus now offering each watch lover the chance to take part in the adventure of their own Reverso by choosing the design of the back dial. The hands of Jaeger-LeCoultre artisans in the Vallée de Joux, at the heart of the Swiss Jura, will give shape to the imagined ideal. This experience proposed for Duo and Duetto models in the Reverso Classic collection is intensely thrilling.
Areas of absolute freedom
Each of us has our own sensitivity and style universe. Atelier Reverso enables us to express such personal wishes and desires through the proposed range of dials, such as versions made of stone or adorned with an ivy motif. Each colour infuses the timepiece with a distinctive vibrancy, from the tender hues of delicate pink, to profoundly moving shades of dark blue or magnetic grey expressing contemporary elegance, or the energy-filled glow of reds and browns. On the Reverso Classic Duetto model, the dial can be intensified by gem-set hour-markers that infuse the face of the watch with a majestic star-like quality. These gem-set hour-markers may also be complemented by a gem-set centre that creates a sparkling radiance. These particularly exclusive gem-set dials will be available only on limited editions. The composite beauty of the Reverso is equally irresistible when adorned with an ivy motif, graced with stylised leaves symbolising faithfulness and depth of feeling.
The Reverso Classic Large Duo watch lends itself equally well to the Atelier Reverso adventure.
This model features an entire front side dedicated to tradition and expertise, with a brushed and guilloché dial hosting a 24-hour day/night indicator at 6 o’clock. Swivelling the watch reveals local time and this dial can now be clothed in new colours: an intense pigment-saturated dark blue or a sophisticated burgundy, while a choice of three different stone versions ensures a powerful graphic statement.
Atelier Reverso naturally also enables a choice of straps in a wealth of refined shades as well as calfskin, alligator leather, ostrich and satin materials.
A famous star guest in 2016
Because we live in an open world nurtured by ideas and exchanges, Jaeger-LeCoultre has invited a star guest to take part in the Atelier Reverso by developing an ephemeral set of proposals that will be available to complement existing ones for just one year. To mark the 85th birthday of the Reverso watch, Christian Louboutin is the mind behind the 2016 edition. At once artist and artisan, driven by an authentic passion for shoes, this talented creative has given rise to unique and instantly recognisable designs. His collections for both men and women offer an unprecedented blend of wit, glamour, elegance and marked technical sophistication. Since the launch of his Maison, his shoes have been immortalised in museums, on fashion runways and red carpets the world over. An unexpected collection created within the context of the Atelier Reverso is sure to cause a sensation.
The Manufacture spirit pervading each boutique
Atelier Reverso kicks off in the spring of 2016 in Jaeger-LeCoultre boutiques. Dial samples, a digital app, careful guidance and advice: everything is being done to ensure that the process is a passionately exciting and indeed truly galvanising experience, ensuring the steady but sure transformation of the Reverso into that intensely personal watch one has always dreamed of. In this respect, Jaeger-LeCoultre boutiques become an extension of the Manufacture, offering a blend of luxury and the hand-crafted atmosphere of an artisan-style workshop. Each location has already been designed in this spirit. The Art Deco ambiance, the hushed, plush lounges conducive to exchanges between passionate watchmaking enthusiasts, the subtle light effects, the current collections echoing the historical pieces and treasures from the proud heritage of the Grande Maison: all contribute to the flow of inspiration and to stirring the imagination. It is here that one can express a uniquely personal vision of one’s Reverso; here that one senses the powerful sense of pure creative pleasure.
For Jaeger-LeCoultre, watchmaking is an exhaustible wellspring of experiences. Atelier Reverso is one that now awaits your unique touch.