The boutique offers customers and fans a sleek, elegant setting to get to know and purchase all the models of the Officine Panerai collections as well as the rarest special editions of the Italian fine watch making company.
The area of the new Officine Panerai boutique in Paris is about 41 m² and its customers are welcomed into a simple, classic setting fitted out with Italian taste, where forms and materials linked to the world of the sea such as teak and steel prevail, in honour of the historical ties between Officine Panerai and the Italian Navy.
Inside the boutique, a big wall clock provides a large-scale version of one of the distinguishing features of the Panerai watches: the “sandwich” structure of the dial, with two overlapping layers encompassing the layer of Super LumiNova® used to create the hands and numbers, to guarantee depth and excellent visibility.
Officine Panerai Boutique
Rue de la Paix, 3-5