One man’s cardboard is another man’s gold…the talent in photos

It is the great comeback of gold watches. Shunned a while ago because deemed too ostentatious, they are back on the front of the stage and in the windows of major manufacturers. Obviously heavier to wear than modern materials such as titanium or ceramic, they are now a requisite on the wrist of those unafraid to shine in society. This dazzling trend which defies the concept of “to live happily, live hidden” is a good opportunity to our artistic director Nicolas Guillon to give free rein to his imagination and to stage them in an unusual universe. Under the lens of one of the most talented photographer of the moment in the watchmaking field – Eric Sauvage – they compel on the gaze of the enlightened amateur. Travel to the land of watches that are worth much more than their weight in gold …

Artistic director : Nicolas GUILLON – Photograph : Eric SAUVAGE