The new Roger Dubuis advertising campaign has won the Premier Prix du Jury in the «Print/Poster» category, awarded on 26 October 2012 by the Swiss publishing house, Ringier due to its break from conventional watchmaking campaigns. Each of the four visuals invites people to discover the world of the Genevan watchmaker through the prism of imagination, audacity and magic. It expresses the very genetic mak-up of the Manufacture Roger Dubuis, whose prestige is only matched by the excellence of its collections.
Since 2007, the Swiss publishing house has awarded the best watchmaking advertising campaigns of the year, from a technical and aesthetic standpoint. For the fifth edition, the independent jury of communications, publishing and advertising professionals has chosen the new campaign by the Genevan watchmaker ROGER DUBUIS as the 2012 watchmaking campaign of the year. Won over by a powerful, imaginative and highly developed concept, the Jury was impressed by the fantasy aspect of the campaign that expresses the DNA of Robert Dubuis through strong symbols and visual elements.
One of the recognised strengths of the Genevan watchmaker, Roger Dubuis, is its capacity to turn dreams into reality. Since it was established in 1995, the Fine Watchmaking company has constantly sought to surprise. This invitation to a dreamlike and imaginary world inspires all the Manufacture’s artisans to create the boldest designs that have laid the foundations of a new genre of watchmaking. The new La Monégasque, Excalibur, Pulsion and Velvet collections are part of a strong and distinctive fantasy world. The four collections are powerfully represented in the new Roger Dubuis advertising campaign, a real tribute to the inventive spirit that has driven the brand since it was founded.
Such was the strength of its artistic requirements and expectations; it took the brand several months to express strength and passion, contemporary spirit, aesthetic originality, technical excellence and seductive capacity in images. It took a considerable amount of work to translate Roger Dubuis’ DNA into strong symbols and visual elements. While keeping the concept of 100% in-house production in its line of vision, the idea and all the elements used in the artwork were individually reviewed at the Manufacture.
2012 pays tribute to and rewards the designs of the Genevan watchmaker, Roger Dubuis. Montres Passion magazine, belonging to the Swiss publishing house, Ringier, honours a ladies’ collection for the second year running and puts women in the limelight. This year, the Velvet watch in set pink gold wins the 2nd Prix du Jury with its audacious beauty and forthright style. The Velvet collection embodies passion. It carries glamour and elegance in its genes, like the Diva that inspired it. Fitted with the finest mechanical movements, it plays with strong and refined modern lines. This ability to constantly surprise gives the watches in the Velvet collection their unique charm. A fitting characteristic as they come from the extraordinary world of Roger Dubuis.
About Roger Dubuis
Roger Dubuis has been at the forefront of contemporary Haute Horlogerie since 1995. Its audacious creations, firmly anchored in the 21st century, display all the savoir-faire and expertise of the finest watchmaking mechanisms combined with powerful and daring designs. Boldness and extravagance are the brand’s signatures, and determination its driving force. Rich in conceptual creativity and mechanical detail, its collections are inspired by four different worlds: the Player, the Warrior, the Venturer and the Diva.The Roger Dubuis product lines La Monegasque, Excalibur, Pulsion and Velvet are distributed worldwide through its boutiques and an exclusive sales network. The quest for excellence, the long search for the right gesture and the development of unique skills are all constants for the Geneva based Swiss company that has been part of the Richemont Group since 2008. The Roger Dubuis fully integrated Manufacture is the only watchmaker in the world to have every one of its timepieces stamped with the Geneva Seal, a guarantee of the finest craftsmanship.