Re-opening of the Dior Horlogerie 8, place Vendôme

By MyWatch

The american architect Peter Marino was commissioned by the house of Dior and charged with the task of recreating the space. The new space is organized in a succession of small private salons designed around a luminous atrium extending over two levels. inspired by the house of Dior’s town mansion at 30, avenue Montaigne In paris, the space highlights french 18th century codes as well as those of the brand:

– the floor in Tavel stone and black marble cabochon
– the oak parquet in chevron pattern point de Hongrie
– the walls refurbished with moulded panels or covered in pleated fabric
– a balustrade and railings in the style of Jules Hardouin-Mansart, architect of the Place Vendôme
– Dior grey in an infinite range of tones and materials
– the medallion chair upholstered in silk, velvet or leather
– Aquarius, Monsieur Dior’s astrological sign, designed in a constellation of lights on the ceiling

Art and artisan crafts, so dear to christian Dior, also have a strong presence:

– a painting by Damien Hirst, “Judas the Disciple” (LVMH collection)
– a painting by Martin Kline, “temperamental and tempest”
– a monumental chandelier by Lee Bul (LVMH collection)
– a table-sculpture by Philippe Hiquily
– a table by Alasdair Cooke
– Side tables by Juan and Paloma Garrido
– lamps and stools by Laurent Chauvat
– lamps and mirror by Véronique Rivemale
– Stools by Alexandre Logé
– a silver vase by Ndidi Ekubia


on the 22nd of november 2010, cocktails were served at 8, Place Vendôme, to celebrate the re-opening of the Dior Joaillerie-Horlogerie Boutique redesigned by the American architect Peter Marino.

Cocktails were followed by a dinner given by Sidney Toledano, Chairman and Ceo of Christian Dior Couture, in the Hôtel d’Evreux, Place Vendôme. Among the numerous guests invited, front row celebrities included Victoire de Castellane, designer of Dior fine Jewellery, Catherine Deneuve, Isabelle Huppert, Delphine Arnault, Peter Marino and Marisa Berenson.

  • Boutique Dior Horlogerie - Joaillerie, 8 Place Vendôme
  • Boutique Dior Horlogerie - Joaillerie, 8 Place Vendôme
  • Boutique Dior Horlogerie - Joaillerie, 8 Place Vendôme