The manufacture Audemars Piguet brought together on the green the “Dream Team” of its golf ambassadors to put them in scene in “Midnight Masters”, an incredible video of night golf, coupled with a new campaign on social networks.
Ten professional golfers belonging to the Audemars Piguet family of brand ambassadors have become the Midnight Masters in this funky night time video you can watch on MyWatchTV. Darren Clarke, in full Captain mode, trains and leads what the Swiss watchmaker likes to refer to as its “Dream Team of Golf Ambassadors” – in order of appearance: Ian Poulter, Henrik Stenson, Bernd Wiesberger, Lee Westwood, the recently crowned Major Champion Danny Willett, Keegan Bradley, Byeong Hun An, Emiliano Grillo and Victor Dubuisson.
At night time, on a course artistically lit for this unique occasion, camaraderie and friendly challenges lead the way. The film captures humor and warmth from this exclusive group of golfers, before they take up a final putting challenge, all perfectly in line with Audemar Piguet’s motto “To Break The Rules, You Must First Master Them”.
Within each golfer beats the heart of a watchmaker. Self-control, meticulous time management, love of perfection: whether on a green or in the universe of Haute Horlogerie, it is always a question of precision and elegance, the beauty of both gesture and performance. In addition to the ten players featuring in “Midnight Masters”, Paul Dunne, Branden Grace, Miguel Ángel Jiménez, Renato Paratore and Peter Uihlein complete the brand’s Dream Team.