TAG Heuer took advantage of CES in Las Vegas, the largest annual event dedicated to high-tech products, to present in exclusivity the first dials of the TAG Heuer Connected, customized by brand ambassadors. Tom Brady, Jeremy Lin and Giancarlo Stanton successfully won the test.
A true symbol. at the CES (Consumer Electronics Show), the most important trade fair and expo dedicated to technological innovation in consumer electronics, TAG Heuer unveiled the first fruits of a collaboration with brand sports ambassadors Tom Brady, Jeremy Lin and Giancarlo Stanton that is as exclusive as it is groundbreaking.
Each in his own way, these three stars of the world of sports in the US, and TAG Heuer Brand Ambassadors became involved in the adventure that is the “TAG Heuer Connected” watch and designed a watch face which is not only personalized and exclusive, but also contains cues to their individual sports universe.
These first personalized original watch faces were exclusively developed for the TAG Heuer Connected watch and will be available as of January 20th through the TAG Heuer app on the Google Play Store, tagheuerctagheuerconnected.comonnected.com. Watch this space, we will be unveiling new ambassador-designed watch faces in the coming months.