The poetry of time

The age of Buci

Sometimes, you meet someone and the moment is self-evident. It can’t be explained. After all, it needs no explanation. A quick conversation in an office, an impromptu lunch... A suspended moment in time, simply living and laughing. Such was my meeting with the creator of Buci, a (very) young watchmaking brand, Nousseïma Baraket, a woman skilled in the art of turning time into poetry. Music to our ears.

By Chloé Redler

The Buci watch, nominated in the LA MONTRE DE L’ANNÉE 2022 awards in the €1,001- €2,000 category, has timeless charm and carries a meaningful message.

The Buci watch, an ode to timekeeping

Nousseïma Baraket, faithful to her artistic sensibilities and her love of watches, designed and created her own watchmaking brand: Buci. Echoing the Rue de Buci in Paris, the brand takes after this iconic neighbourhood, steeped in a long-standing history of art and literature. 

The young maison, born out of a marriage between watchmaking and poetry, leans into the poetry of time.

“Timekeeping” takes on its full meaning at Buci. Here, time is safely guarded, and speaks freely, in its own words. To the brand’s creator, time is not just a concept, it’s a state of being, a state of mind, and even a state of grace. It’s about giving the passing of time another dimension: poetry.

“Let’s turn into poetry”

Nousseïma Baraket – creator of Buci
Buci founder Nousseïma Baraket is a lover of watches and fine words.

The eloquence of a mechanical watch

The watches of the first collection from Buci, refined and timeless, articulate their poetry with the help of a Newton self-winding movement. 

The Buci watch houses a robust, high-performance Newton automatic calibre.

It is produced in the Jura region, sitting atop the border between France and Switzerland. The piece boasts high precision (4 Hz, or 28,800 vibrations per hour) and a power reserve lasting approximately 44 hours. The watch case is made in 316L steel, ensuring robustness and durability, with a 38mm diameter, a size to fit every wrist. These gender-neutral models are also distinguished through the beauty of their dials.

The Buci watch, in its understated elegance, is the gender-neutral timepiece par excellence.

Celebrating the dial

Great care was taken in the design and making of the dials. In keeping with the theme of poetry and writing, they are delightfully textured, inspired by Mitsumata fiber Japanese paper. 

After several trials with various dial makers, Buci finally found its perfect match. The maison offers three colour variations, each more appealing than the last, with remarkable grain, texture, and finish. Available in brick red, sage green and cream, the dials house slender “feuilles de sauge” hands in nickel-plated steel, made in the last hand-making factory standing in France. And because the devil is in the details, the applique indices at 12, 3, 6, and 9 o’clock are shaped like the nib of a pen. 

A melody of bracelets

The mark of this pen is also embossed in the four interchangeable leather bracelets, made by hand in Besançon, France, and available in black, brown, and camel. Each colour has its own haiku-like inscription, taking inspiration from the short Japanese poems revealing the fleeting nature of life and the emotions it brings about.

The embossed inscription can be on the inside or the outside.

Liberté : « Quand on a le temps, on a la liberté. » – (Where there is time, there is freedom) – brown bracelet
Éternité : « Vivre en secondes, penser en éternité. » – (To live in seconds, to think in eternity) – camel bracelet
Amour : « Aimer, c’est ne plus avoir à compter le temps à tes côtés. » (Love is about not counting the time spent by your side) – black bracelet
Instant : « This moment is all there is. » – black bracelet

The Buci watch is offered on four distinct bracelets: two in black, one in brown, one in camel.

These lines come from two poetry classics, Apollinaire and Rûmi, as well as two others, revealed in a poetry contest on the theme of time, orchestrated by Buci.

These watches make a great Christmas gift, but beyond that, they’re a message of love and poetry, delivered in a unique box, at home on any bookshelf.

Price: €1,185

Shipping and returns are free during the holidays.

Technical specifications:

Newton calibre – Soprod Manufacture – Swiss Made automatic movement
44-hour power reserve
Frequency: 4Hz (28,800 VpH)
23 rubies
Chronometric calibration: 7s / day +7/-7
Incabloc® double cone shock absorber
Bridge-shaped balance wheel, ensuring optimal protection against vibration and shock
38mm case in 316L steel
Relief textured dial
Applique indices
Steel nickel-plated hands
Water resistant to 30m
Pad printed logo
Scratch-resistant and glareproofed sapphire crystal
Double dome on one side, flat on the other
Interchangeable vegetable-tanned leather bracelet, hand stitched


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