To mark the opening, Corum ambassador and Lebanese singer, Elissa Khoury, highlighted the evening alongside more than 200 guests and 80 journalists.
It is at the heart of the Dubai Mall, UAE biggest mall that Corum has decided to present a selection of exclusives timepieces coming directly from the Swiss manufacture. By partnering with Ahmed Seddiqi & Sons, the premier distributor of Swiss watch brands in the UAE for more than 60 years, Corum is expressing its desire to invest on the Dubai market.
This exhibition has thrown light on the Bridges collection, Corum’s major pillar with its in-line baguette movement and exclusive only to the brand for more than 30 years now. As an icon of Corum’s watch making know-how, the Golden Bridge gave birth to some of the most emblematic timepieces of Corum, from the highly sophisticated Ti-Bridge to the romantic Miss Golden Bridge. Exceptional by its design and its technical complications, the Bridges collection ensures the unique status of Corum within the Swiss watch industry.
Antonio Calce mentioned: “It is a big privilege to have the support of partners like Ahmed Seddiqi & Sons. We can completely rely on their expertise and elite positioning in the UAE and more specifically Dubai, which offer Corum a unique showcase in this market with a real knowledge of the watchmaking industry. Together with exceptional timepieces such as those from our Bridges collection, we will be able to ascend the brand to yet another higher level.”
Mr. Abdul Hamied Seddiqi, Vice Chairman Ahmed Seddiqi & Sons said: “Ahmed Seddiqi & Sons values the relationship with Corum which we have strengthened and it is an honor for us to host the Corum Exhibition at The Dubai Mall, which will highlight some of the brand’s key characteristics. This exhibition will reinforce the relationship between Corum and our clients by reintroducing the brands’ DNA. We believe that the UAE and specifically Dubai has created the ideal platform for luxury brands to reconnect with the demands and needs of the local and regional market.”