Beijing, 3 August 2011 – For the first time in his career, NBA Champion, NBA Finals MVP, Olympic Gold Medalist and seven-time NBA All-Star Dwyane Wade comes to China to the Forbidden City in Beijing to meet “The One Million RMB Basketball Charity Challenge”. The challenge for Dwyane Wade is to score a maximum number of baskets, each corresponding to a sum of money ($50K, $100K etc.) and on an increasing scale of difficulty and winnings. The funds collected by his shots will be donated to the leading non-profit organization One Foundation on behalf of Hublot and Wade’s World Foundation. Wade launched the Wade’s World Foundation in 2005 to provide support to various educational, health and family service programs, in particular those that benefit underserved communities. Founded in 2006 by Beijing-born and International Hublot Ambassador Jet Li, One Foundation’s mission is to promote a culture of broad-based participation in philanthropy and giving.
Wade is that rare fusion of skill, strength and style that creates pure magic on the basketball court, pushing the envelope of physics in a blur of speed and fluidity that never fails to amaze those who share a passion for basketball. His achievements in the NBA are legendary, and his leadership of the US Basketball team in winning the Gold medal at the Olympic Games in Beijing in 2008 is only one of many highlights in his astonishing career.
Brand ambassador since February 2011, Wade further strengthens Hublot’s ties to professional athletics and in particular, basketball, a sport that to no small degree has become a global phenomenon thanks to the talent, passion and drive of its most celebrated players. Hublot is a Swiss luxury watch brand that not only embodies a sporty style but also lives its close connection with major sports, such as Football and Formula 1™. With the impetus of Mr. Jean- Claude Biver, CEO of Hublot, the brand gives back part of the fruits of its success though its philosophy of sharing and caring, throughout the world with a special focus on supporting kids in at-risk situations in terms of education and health.
“I never shy away from a challenge, or an opportunity to affect positive change through charity,” said Wade.“I’m excited to debut the King Power during the One Million RMB Basketball Charity Challenge, which not only raises money for a worthy cause but also provides the perfect setting to showcase such a unique, yet distinctive timepiece”.
“Dwyane Wade has an incredible presence and performance on the court. But also in the way he nurtures goals for supporting community-based organizations, promoting education, health and social skills for kids in at-risk situations. It’s when people reach beyond what a special talent helps them achieve, that their true character is revealed. It’s an honor for Hublot to team up with Dwyane.” added Ricardo Guadalupe, Managing Director of Hublot.
The One Million RMB Challenge is Hublot’s first international event linked with basketball. The choice of venue in Beijing marks the brand’s social responsibility commitment to China. Wade who is a pioneering fund raiser for children’s charities, joins forces with Hublot to support the Children aid program in China. During his stay in China, Wade reinforced his strong ties with Hublot with a visit to the Hublot Boutique in Beijing’s Wangfujing Street, New Oriental Plaza. He also attended a gala dinner with over 100 VIP guests on the terrace at the Forbidden City.
King Power Dwyane Wade
On the occasion of “The One Million RMB Basketball Charity Challenge” in Beijing, 3 August 2011, Dwyane Wade and Hublot reveal the new King Power Dwyane Wade. This watch, a limited edition of only 500 pieces, is in many aspects inspired by Wade’s career and the world of basketball: the prominent “3” representing Dwyane’s number on the court, the “basketball effect” of the watch face, the strap’s stitching which evokes a basketball net, and the inclusion of the new Dwyane Wade logo. In addition, Hublot’s own fusion DNA finds its special expression in new and interesting ways in this timepiece: titanium, ceramic, tungsten, rhodium plating and composite elements.