The flagship boutique is located on one of the most famous shopping streets in Europe conveniently located next door to Bond Street Underground Station. Guests will have the opportunity to enjoy the full men’s and ladies’ Tissot collections, including the newly introduced Tissot T-Touch Expert Solar, the world’s first solar multi-function tactile watch.
President of Tissot François Thiébaud said, “Oxford Street is one of the world’s most famous shopping destinations. It offers an unrivalled experience with a rich selection of premium brands. Today, we are very proud to be among them, with the new Tissot boutique, London’s first. We look forward to offering Londoners and visitors alike, a large range of our qualitative Swiss products at affordable prices.”
The boutique features a historical timeline presenting the brand’s most iconic pieces since its creation in 1853. It will also incorporate the latest Tissot design concept including the famous Tissot “Safe”, a key part of the brand’s retail identity.
The store, located at 373 Oxford Street, offers guests an informative and enjoyable experience with a broad watch selection from Tissot’s many collections including Touch Collection, T-Sport, T-Trend, T-Classic, Heritage, T-Gold, T-Pocket and Special Collection.(More information on Tissot watches can be found at www.tissotshop.com).
It’s the Swissness at the very heart of Tissot that makes the brand such a distinguished one. The + in the Tissot logo is the same as the Swiss flag, symbolising the quality and the reliability that watchmakers have proudly demonstrated since 1853. The innovative brand remains in its home in Le Locle in the Swiss Jura Mountains, keeping its Swiss identity at its core. Tissot watches are authentic and accessible, using special materials, advanced functionality and meticulous design detail to create pieces that are both precise and stylish. The high calibre of the brand has been repeatedly recognised, as in its illustrious history Tissot has been named Official Timekeeper and Partner of MotoGPTM, FIM World Superbike, FIBA, AFL, RBS 6 Nations Rugby and the World Championships of cycling, fencing and ice hockey. Tissot, which sells its timepieces in more then 160 countries round the world, is a member of the Swatch Group, the world’s largest watch producer and distributor of Swiss watches. As it continues to create pioneering creations, Tissot stands by its signature, “Innovators by Tradition.” www.tissot.ch