Shiny Colours

GV121

Brand  : Swatch
Collection  : Colour Codes
Model  : Shiny Colours
Reference  : GV121
Complement : CALLICARPA
On sale : 2010

38 €Recorded list price in FranceI WANT IT

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  • Brand  : Swatch
    Collection  : Colour Codes
    Model  : Shiny Colours
    Reference  : GV121
    Complement : CALLICARPA
    On sale : 2010
    List Price : 38 €
    Diameter : 34 mm
    Styles : Sporty
    Types : Quartz
    Case material : Plastic
    Purple
    Shape : Round
    Water-resistance : 30 meters
    Dial color : Purple
    Display : Luminescent hands
    Indexes : Arabic numerals
    White
    Strap material : Plastic
    Strap color : Purple
    Strap clasp : Pin buckle

DESCRIPTION

  • Swatch identifies brand DNA with new Colour Codes Collection  

    In the beginning there was Swatch, the revolutionary Swiss made watch that took the world by storm. The new creation was a watch of many colours, affordable for everyone, precise and made of plastic. Plastic? A Swiss watch made of plastic? Absolutely. That’s where we began, with a plastic watch of many colours. That’s our DNA.

    In other words, it’s genetic. What makes Swatch unmistakably different goes right to the heart of our identity. It’s a way of life. It’s a cultural code. It’s creative and it’s colourful. It’s who we are. And just to make things perfectly clear, we’re delighted to present the new Swatch Colour Codes Collection. Our DNA.

    The new Collection takes us back to the roots where Swatch began, with ten bright shiny Gents, each with a shiny plastic strap in a single, solid colour and a case and dial in the very same colour. Another ten new Colour Code watches feature plastic straps in solid colours with a matt surface, plastic cases to match the straps, and white dials with coloured numerals and indexes.

    And since Swatch is all about creation, art is at our origin. We’ve been working with creative artists ever since we started, and we’re proud to present, as part of the new Collection, six Swatch Art Specials by exciting graphic artists Gary Card, David Benedek (David’s also a member of the Swatch Snowboard Pro Team) and Carrie Munden. One final point—all Swatches in the new Collection are Gent Originals. We’re Original, after. It’s Our DNA.

    CALLICARPA

    With its intense evocation of the callicarpa’s purple berries, this brilliant Gent harks back to the origins of Swatch and its celebration of pure colour. The shiny purple plastic strap has a solid purple plastic loop and buckle. The solid purple plastic case frames a purple dial with a white minute ring and white Arabic numerals at all hours. Elegant black hour and minute hands with white superlite highlights and a slim black central seconds hand mark the time
  • Swatch identifies brand DNA with new Colour Codes Collection  

    In the beginning there was Swatch, the revolutionary Swiss made watch that took the world by storm. The new creation was a watch of many colours, affordable for everyone, precise and made of plastic. Plastic? A Swiss watch made of plastic? Absolutely. That’s where we began, with a plastic watch of many colours. That’s our DNA.

    In other words, it’s genetic. What makes Swatch unmistakably different goes right to the heart of our identity. It’s a way of life. It’s a cultural code. It’s creative and it’s colourful. It’s who we are. And just to make things perfectly clear, we’re delighted to present the new Swatch Colour Codes Collection. Our DNA.

    The new Collection takes us back to the roots where Swatch began, with ten bright shiny Gents, each with a shiny plastic strap in a single, solid colour and a case and dial in the very same colour. Another ten new Colour Code watches feature plastic straps in solid colours with a matt surface, plastic cases to match the straps, and white dials with coloured numerals and indexes.

    And since Swatch is all about creation, art is at our origin. We’ve been working with creative artists ever since we started, and we’re proud to present, as part of the new Collection, six Swatch Art Specials by exciting graphic artists Gary Card, David Benedek (David’s also a member of the Swatch Snowboard Pro Team) and Carrie Munden. One final point—all Swatches in the new Collection are Gent Originals. We’re Original, after. It’s Our DNA.

    CALLICARPA

    With its intense evocation of the callicarpa’s purple berries, this brilliant Gent harks back to the origins of Swatch and its celebration of pure colour. The shiny purple plastic strap has a solid purple plastic loop and buckle. The solid purple plastic case frames a purple dial with a white minute ring and white Arabic numerals at all hours. Elegant black hour and minute hands with white superlite highlights and a slim black central seconds hand mark the time
  • Brand  : Swatch
    Collection  : Colour Codes
    Model  : Shiny Colours
    Reference  : GV121
    Complement : CALLICARPA
    On sale : 2010
    List Price : 38 €
    Diameter : 34 mm
    Styles : Sporty
    Types : Quartz
    Case material : Plastic
    Purple
    Shape : Round
    Water-resistance : 30 meters
    Dial color : Purple
    Display : Luminescent hands
    Indexes : Arabic numerals
    White
    Strap material : Plastic
    Strap color : Purple
    Strap clasp : Pin buckle