Highlands Big Life

In 2011, JEANRICHARD collaborates, for the Highlands collection, with Nick Brandt, a British photographer who specialises in intimate portraits of animals of the African savannah. Created by the photographer in 2010 in response to a dramatic rise in poaching across Africa, Big Life Fondation is a non-profit organisation whose mission is to preserve the fauna and ecosystem of Africa. Home to one of the largest elephant populations in Africa and under serious threat from poachers, the Amboseli region, which straddles Kenya and Tanzania, has become the foundation’s number one large-scale concern. Multiple mobile teams of anti-poaching rangers have been deployed to most-of- risk areas of this vast region. 

In partnership with photographer Nick Brandt, JEANRICHARD is proud to support Big Life Foundation with the launch of a distinctive special edition Highlands watch. The Brand has designed a limited edition of 100 pieces especially for the occasion, featuring a PVD-coated case twinned with a green outer rotating bezel indicating a second time zone. The numerals on the sober black dial are coated with ivory-coloured luminescent material, and the “ Big Life ” signature in red makes the model’s purpose clear: to support the foundation. A striking symbol inspired by the foundation’s logo and one of Nick Brandt’s most iconic photos, an elephant transfer appears on the sapphire crystal case-back, through which the JR1000 automatic winding movement can be seen. The model’s technical design and the choice of colours have been conceived with the most demanding outdoor usage in mind. The model has been designed to strict technical specifications. The colours used and the absence of reflections make it ideal for use on a photo safari. Finally, the black fabric strap mounted on a folding buckle confirms the robust character of the Highlands Big Life.  

Help support Big Life Foundation: www.biglifeafrica.org