Monaco Chronograph Stopwatch

A TIMEPIECE FOR THE FASTEST MOMENTS IN TIME

TAG Heuer launches the limited-edition TAG Heuer Monaco Chronograph Stopwatch, inspired by emblematic Heuer stopwatches from the 1960s and 1970s, built with the spirit of precision at its core.

La Chaux-de-Fonds, Switzerland – May 23, 2025: In racing, time carries a different weight. Fractions of a second define outcomes, and the pressure to perform never fades. This year, that tension takes on a deeper meaning as TAG Heuer becomes the first title partner in the history of the Formula 1 Grand Prix de Monaco. To mark this historic moment in motorsport, the Swiss luxury watchmaker introduces the TAG Heuer Monaco Chronograph Stopwatch, a timepiece designed to reflect the precision, intensity, and history of racing at its highest level.

This latest release channels a legacy forged in the heat of competition, on the very circuit that has come to define the essence of Formula 1. It is a purposeful return to the design codes that made Heuer stopwatches the ultimate timekeeping instruments around the racetrack.

The Timepiece that Changed the Rules

The TAG Heuer Monaco didn’t follow the rules of traditional watchmaking when it first appeared in 1969. As the first square automatic chronograph, it turned the industry on its head with its unique shape that stood against the sea of round watches. The left-sided crown, the signature blue dial, the bold proportions: all of it defied tradition and set the codes for what would become an icon of the watchmaking industry.

It didn’t take long before this daring timepiece made its way from the pit lane to the silver screen. In 1971, Steve McQueen chose to wear the TAG Heuer Monaco in Le Mans, forever linking the watch to the golden age of motorsport and the mystique of cinema. Since then, the TAG Heuer Monaco has been connected with the world of racing, evolving in design but always staying true to its roots.

The TAG Heuer Monaco Chronograph Stopwatch marks a defining moment in the legacy of timekeeping on the racetrack. It draws a deliberate connection to an era when Heuer stopwatches were the trusted tools in the heat of competition. During the 1960s and 70s, these instruments were seen around the necks of timekeepers, chosen for their ability to track time with absolute clarity when every fraction of a second mattered.

A Design Driven by Decades of Racing

The TAG Heuer Monaco Chronograph Stopwatch channels the design codes and clarity of these vintage Heuer stopwatches. The use of black, white, and red, the original Heuer color palette, acts as a direct link to the timing instruments that once defined motorsport precision, for a new timepiece true to Jack Heuer’s philosophy of functional design.

The timepiece features a black circular layout set against an opaline silver background, creating a stark contrast that enhances readability. A red minute track encircles the dial’s perimeter, vivid and unmistakable, reinforcing the timepiece’s legibility and motorsport DNA.

The subdials feature high-contrast white markers and hands to ensure instant readability. Blackened hour indexes and hands add depth while the red lacquered second chronograph hand delivers a striking focal point across the dial. The vintage Heuer logo, printed in white against the black circular background, anchors the watch in its heritage.

Complementing the dial, the case is crafted in lightweight and durable black DLC-coated titanium, offering a contemporary take on the iconic TAG Heuer Monaco form. True to tradition, the crown remains on the left side of the case - a signature detail that reinforces its instantly recognizable silhouette.

The TAG Heuer Monaco Chronograph Stopwatch will be produced in a limited run of 970 pieces, a number that points deliberately to the decade which shaped the brand and its involvement in motorsport, inspiring the design of this new timepiece. At its core beats the Calibre 11 - a mechanical connection to the original TAG Heuer Monaco, chosen to preserve the spirit and precision that first set it apart.

The strap is made of black perforated calfskin, a nod to the racing gloves worn by generations of drivers. The watch will be delivered in a dedicated packaging that echoes the black, red, and white visual identity of the timepiece. A custom travel pouch adds a final touch to the experience.

The TAG Heuer Monaco Chronograph Stopwatch continues the Maison’s long-standing relationship between precision and performance, carrying the legacy of high-stakes timekeeping into the present with thoughtful details that resonate with collectors, motorsport enthusiasts, and those who understand the impact of every passing second.