Capsule Serpenti Tubogas Studs

Watches & Wonders 2026
The Art of Shape - Octo Finissimo, Serpenti Studs, Gold & Steel

• Bvlgari marks its second participation to Watches and Wonders in Geneva, the international watchmaking fair, underlying the Maison’s dedication to excellence and innovation. Bvlgari’s exhibition space authentically reflects its essence of Roman High-Jeweler mastering the Art of Time.
• New revolutionary ultra small and thin 72-hour power reserve movement for Octo Finissimo enabling the launch of a perfectly aesthetically balanced new solo tempo 37mm watch, with a distinctive character preserving the iconic design elements of this remarkable timepiece which has made watchmaking history in the last decade.
• Further exploring the realm of Ultra with the new Octo Finissimo Ultra Tourbillon Platinum, the thinnest ever platinum Tourbillon watch in history.
• Serpenti Tubogas with an edgy Studs bracelets Capsule collection, the new face of an icon in motion.
• The metamorphosis of Serpenti Aeterna continues, full of colors.
• Datamatrix, a transparent digital journey into the world of Bvlgari and the Bvlgari Touch digital passport Application, the gateway to the Digital Passport.
• And for the first time, Bvlgari Jewelry brings major news to Watches & Wonders, exploring an iconic combination of Gold and Steel with two new B.zero1 rings and a Bvlgari Tubogas parure.

“It is with renewed enthusiasm that we participate for the second consecutive year in Watches and Wonders, an essential event to express the unique duality of our Maison, as both a jeweler and a watchmaker. Last year marked our official entry; this year, we solidify our presence by celebrating our avant-garde watchmaking, the result of a perfect alchemy between Swiss micromechanical mastership and unrivaled Italian creativity and obsession for beauty. Our "creative passion" nourishes us, pushing us to explore new horizons and redefine the codes of watchmaking and jewelry, as proven by our audacious creations and our incessant quest for innovation. Watches and Wonders is the ideal stage to share this vision and the exciting future of watchmaking according to our Maison”, explains Jean-Christophe Babin, President and CEO of Bvlgari.

Bvlgari’s booth will feature the elements incorporating a creative approach to the external and internal displays inspired by kinetic art and sartorialism. Reflecting Bvlgari's deeply Roman soul, the exhibition space invites visitors to immerse themselves into Italian culture, the Maison’s distinctive elegance and avant-garde creative vision, through the most beautiful shades of marble and a mix of precious materials.

Gold & Steel: Charisma Meets Audacity
Serpenti Tubogas Studs Capsule

With the launch of Serpenti Tubogas Studs Capsule, Bvlgari carries forward one of its boldest creative hallmarks: the union of gold and steel. Bringing together Serpenti, Tubogas, and the stud, the Maison sets jewellery and industrial design in dialogue within a precious, graphic, and expressive timepiece. Diamonds, hardstone dials, mother-of-pearl, and gold-studded coils transform the iconic reptile into an object of design and desire.

The Stud: From Jewelry to Watchmaking – the ‘Gold & Steel’ Aesthetic

Serpenti Tubogas Studs Capsule embodies a vision of Bvlgari style that moves effortlessly between jewellery and watchmaking, through the inspired union of gold and steel. The Maison brings three iconic creations into dialogue – the Serpenti reptile, its supple Tubogas body, and the “clou” stud – revealing the striking beauty born of contrasting materials.

Drawn from Bvlgari’s jewelry vocabulary, the stud inscribes its distinctive geometry onto the supple Tubogas bracelet. Its pyramidal facets punctuate the curves, transforming the bracelet into a sculptural jewel. First introduced in Bvlgari jewelry – bracelets and necklaces – the stud lends a new dimension to the sensual silhouette of the Serpenti Tubogas watch. Polished or gem-set, it enhances the contemporary character of this legendary reptile.

Serpenti Tubogas Studs Capsule: A New Expression of an Icon in Motion

Serpenti Tubogas Studs Capsule crystallizes Bvlgari’s identity: cultural heritage, assertive codes, and renowned craftsmanship. At the heart of this creation, the serpent – a defining figure of the Maison – unfolds its symbolism of transformation, power, and rebirth.

“With the Serpenti Tubogas Studs Capsule collection, we once again affirm Bvlgari's daring vision in watchmaking. This is not merely a watch, but a masterpiece where jewelry and industrial design converge, fusing gold and steel in a distinctive 'Gold & Steel' aesthetic. We have reinterpreted the stud, an icon from our archives, to add it to the Tubogas bracelet, thereby creating a perfect harmony between tradition and modernity. This demonstrates our unique savoir-faire, where every technical detail and every aesthetic choice contribute to making the Serpenti Tubogas Studs Capsule a charismatic signature of contemporary watchmaking, capable of telling a story and projecting into the future”, explained Jonathan Brinbaum, Managing Director of Bvlgari Watches.

The first Serpenti watches appeared in the 1940s, alongside Tubogas bracelets, at the crossroads of industrial design and jewelry artistry. This emblematic technique, based on the precise winding of fine metal bands, became a hallmark of the Maison in the 1970s. With Tubogas also came “Gold & Steel,” a visionary gesture by Bvlgari that plays on the duality of material and expression. The nobility of the former meets the strength of the latter. This mastered contrast stems from a true technical feat – an aesthetic rooted in originality that continues to guide the Maison.

Today, Serpenti Tubogas Studs Capsule carries this story forward. The lines of the stud, drawn from Bvlgari’s jewelry design archives, recast the architectural and hypnotic silhouette of Serpenti Tubogas. The “Gold & Steel” alliance, echoing the audacity of the 1970s, takes shape in the studs forged in gold and set against the sleek surface of steel, creating a subtle interplay of textures and chromatic contrasts with fluid modernity. Technically demanding, this alliance expands the creation’s design language. Serpenti Tubogas Studs Capsule stands as the charismatic signature of a Maison in constant evolution.

The Avant-Garde Spirit

Serpenti Tubogas Studs Capsule unfolds in four limited editions – each as much a design object as a jewelry watch. One version is rendered entirely in yellow gold, while three others channel the captivating bicolor “Gold & Steel” aesthetic – an uncompromising pairing of materials with striking presence.

True to its “Master of Colors” legacy, Bvlgari enhances gold and steel with the chromatic depth of stone and mother-of-pearl dials. These vibrant hues celebrate the Maison’s historic mastery in the ancient art of selecting and pairing stones and mother-of-pearl.

Carnelian meets a Tubogas crafted in yellow gold, creating a radiant and precious presence. The depth of red underscores the bold visual impact of studs set with three brilliant-cut diamonds on each facet. The mother-of-pearl, sodalite, and malachite variations explore the avant-garde alliance of gold and steel – one of the Maison’s defining signatures since the 1970s.

Mother-of-pearl lends its iridescent shimmer to the reptile, accented with touches of yellow gold on the dial. Polished yellow gold studs intensify, through contrast, the softness of the Tubogas bracelet. The blue sodalite version has a more mineral quality, highlighted by alternating rose gold and steel along the serpent’s body. The malachite dial follows this same interplay between noble metal and steel, with a face veined in deep green. Each rose gold stud, set with diamonds, captures the light hypnotically.

Through these variations, Serpenti Tubogas Studs Capsule reveals Bvlgari’s ability to orchestrate color, gold, and steel in a coherent, expressive, and contemporary design language.

Geometric, precious, and charismatic, Serpenti Tubogas Studs Capsule embodies Bvlgari’s storied heritage and avant-garde aesthetic. “Gold & Steel” becomes a creative medium, capable of reimagining icons. This jewelry watch, with its bold personality, reveals the pioneering spirit of the Roman jeweler and its unmistakable elegance, driven by the unexpected.

An iconic vision of Gold & Steel in jewelry            

Spanning across creative territories, Gold & Steel redefines itself as a defining language of Bvlgari, moving seamlessly across jewelry and watch making. Steel, a durable material notoriously complex to shape in jewelry-making, is brought into dialogue with the nobility of gold: a union of opposites that only the Roman Maison has dared to envision.

At Watches & Wonders 2026, Bvlgari explores this iconic combination of materials with two new B.zero1 rings and a Bvlgari Tubogas parure, presented alongside a curated selection from the Bvlgari Heritage Jewelry collection. Together, these creations highlight the brand’s enduring mastery of unexpected material pairings, reinterpreted today in some of the Maison’s most daring and contemporary designs.

The powerful spiral of the B.zero1 ring is reinterpreted in steel, heightening its sense of movement and architectural identity. The contrast with radiant yellow gold defines two iconic variations: the two-band and four-band designs, while their slim, streamlined profile emphasizes steel’s lightness, ensuring comfort and everyday versatility.

Alongside this exploration, the new Bvlgari Tubogas necklace and bracelet extend this dialogue: through an authentic blend of materials bridging heritage and modernity, technical mastery is expressed in sculptural, sophisticated silhouettes defined by flexible steel and gold studs.

Bvlgari honors the Gold and Steel legacy also with three High Jewelry necklaces, creations of extraordinary uniqueness and unparalleled rarity. Crafted with the exclusive intent to celebrate the brand’s pioneering spirit, these jewels embody Bvlgari’s historical audacity in material experimentation, a tribute to the ‘art of daring’, forging the luxury of tomorrow.

This contemporary expression finds direct resonance in emblematic Bvlgari Heritage collection creations from the early 1970s, when the Maison first transformed the fusion of gold and steel into an aesthetic statement. A Parentesi bracelet-watch, a Parentesi Tubogas choker set with sapphire, onyx and diamonds, and a Tubogas bracelet bear witness to a fearless vision that elevated industrial materials into visionary jewelry design.