Ventura Quartz S

HAMILTON INTRODUCES THE VENTURA S QUARTZ WITH THE FLEX BRACELET – A NEW TWIST ON A MODERN CLASSIC

- March 3, 2024 -

Discover the latest addition to the Ventura collection: The Ventura S Quartz is now available with the iconic flex bracelet, offering a bold and comfortable alternative to the existing leather strap.

Elvis Presley, the King of Rock 'n' Roll, was not only known for his incredible performances but also for his bold sense of style. He famously owned an original Ventura Flex, which inspired the design of this new version of the Ventura S Quartz. Elvis embodied the American spirit, combining innovation and charisma—qualities perfectly reflected in the Ventura’s distinctive shield-shaped case and now, its flexible bracelet.

Due to its small size, the flexible bracelet is an intricate feat of engineering. It took numerous trials to perfect the flexibility of the links, ensuring both durability and comfort. Hamilton’s innovative “easy click” system has been added to enhance the wearer’s experience, making it simple to swap the bracelet with ease. This commitment to craftsmanship reflects the Ventura’s blend of innovation and refinement. 

The Ventura S Quartz represents a seamless fusion of vintage charm and modern engineering. Powered by quartz precision, it delivers reliability and ease of use, while its unique triangular case continues to evoke the spirit of the 1950s when the Ventura became the world’s first electric watch. Whether paired with the original leather bracelet or the new flex bracelet, this timepiece is a bold statement for the modern wearer who appreciates both heritage and innovation.