Première Iconic Chain Double Row

A true lesson in style, the PREMIÈRE watch freely explores new territories, as seen in two new creations for 2025. For the first, the bracelet lengthens and wraps twice around the wrist; while for the second, the watch becomes a double row necklace.

The PREMIÈRE watch plays with the CHANEL icons: an octagonal case adorned with beveled glass inspired by the N°5 perfume bottle stopper and a supple bracelet, made of a chain interlaced with a leather ribbon – inspired by the shoulder strap of the iconic quilted bag. When the PREMIÈRE opened the first chapter of CHANEL’s watchmaking history in 1987, it asserted its vision of time. Ever since, its timeless allure effortlessly stays connected with the present.

For these two creations, PREMIÈRE plays with its bracelet and reminds us that Gabrielle Chanel always made accessories the signature of her style.

By wrapping the interlaced leather chain twice around the wrist, the PREMIÈRE ICONIC CHAIN DOUBLE ROW bracelet creates a look that is both sensual and unexpected; the black lacquered dial stands out with insolent elegance. With the same free spirit, the PREMIÈRE ICONIC CHAIN NECKLACE transforms the bracelet into a necklace, highlights the graphic lines of the PREMIÈRE watch clasp worn as a pendant. These unique creations add a new chapter to the book of CHANEL style and allure.