SRV

Confidence Looks Good on You with The New SRV Press Release

Le Locle, Switzerland. As the world celebrates the 100th anniversary of Art Deco, Tissot unveils the SRV, a striking new timepiece whose angular silhouette and faceted glass echo the bold geometry of the era. While the SRV is directly inspired by a model from 1975, that very design was itself a reinterpretation of Tissot’s earlier creations from the 1920s. The SRV pays tribute to a transformative moment in history when women began to step into the spotlight, embracing freedom, self-expression, and power on their own terms.

With its faceted glass cut like a gem it reflects the multiple facets of a woman’s identity: modern, independent, social, fun professional and not defined by time, but empowered by it. In a world that often asks us to blend in, the SRV collection dares to stand out, a bold refusal to dim down or compromise who we are. Each model in this collection is a statement of character, featuring six watches crafted to reflect the individuality and power of the woman who wears it.

Don’t be afraid to shine

With a vintage flair, the SRV is made for women who move through the world with intention, owning every moment with grace. Two models feature a mono-link stainless steel bracelet, giving the SRV its unmistakable presence. Tapered links echo the sculpted case, while a polished finish, butterfly clasp, and quick-change system make it easy to shift from one style to the next. Whether you’re drawn to the sophistication of grey or the depth of blue, each dial is effortlessly chic. Two other models bring a vibrant energy to the lineup: one in green, the other in red, each with matching leather straps and sunray dials that catch the light at every glance.

For an elevated look, two other iterations feature mother-of-pearl dials, one in white framed by a beige gold PVD case, the other in black with a yellow gold PVD case and four diamonds on the dial marking the hours. A reminder that your goals deserve to sparkle as much as you do. With its black leather straps, these two designs are irresistible and hard to overlook. Together, these watches form a collection that is unique and intentional, each one a reflection of the many ways a woman can show up in the world.

The Drive that Moves Her

Built for women who don’t pause, the SRV’s quartz movement delivers precision that empowers to move forward fiercely and, with the End-of-Life indicator, the SRV anticipates her next move, so she’s always prepared. More than a name, SRV stands for, Sapphire Rectangle V: a faceted sapphire glass with a rectangular silhouette, and the ‘V’ a nod to its 5-bar water resistance. Every detail is intentional, engineered to match the rhythm of the modern woman. With 5-bar water resistance the SRV is built to move with her, supporting every step, every milestone, every ambition, because behind each unstoppable woman is a timepiece that keeps up.