Rado True Blaze

The Rado True Blaze

Swiss watchmaker unveils co-creation with US designer Sam Amoia

(Lengnau, Switzerland – 2017) Rado is expanding its collection of exclusive timepieces that have been co-created with some of the biggest names in design. The Swiss watchmaker has joined forces with in-demand American interior designer Sam Amoia – with glittering results. The new True Blaze features Amoia’s signature style housed in one of Rado’s most sought-after watch designs.

Limited to 1001 pieces, the Rado True Blaze is a celebration of glitz and glamour. Housed in a 40 mm plasma high-tech ceramic case, the watch evokes a disco ball feeling on the wrist. The dial looks as though it were completely covered in a layer of silvery metallic slivers, giving the appearance of a glittery explosion. Despite this ostentatious element, the watch maintains a minimalist feel thanks to the unique placement of the gold-coloured logo and indexes: They are metallized directly on the underside of the glass, allowing them to float above the dial and creating an airy, spacious aesthetic.

Textural timekeeping

The Rado True Blaze is an expression of Amoia's distinctive approach to design. His work draws heavily upon nature and materials, resulting in sculptural, highly tactile pieces that are layered with plaster and cement or encrusted with semiprecious stones. The latter approach is strongly reflected in the dial of the True Blaze. The dial’s textured metallic structure is created using a galvanic process that replicates the crystalline structure of diamond powder.

"I wanted to create a simple but innovative piece. Something that reflects my aesthetic and personal design philosophy,” states Amoia, speaking about the inspiration behind the watch. “The result is an understated and innovative piece. Not of the traditional canon of watches but something more interesting and special, yet simple and timeless."

"This is a watch unlike anything I've ever seen," says Rado CEO Matthias Breschan. “The True Blaze has such a powerful visual impact, which makes it the perfect embodiment of the Rado spirit. Adding Sam Amoia's unique design sensibility to our collection is a huge enrichment, both for the brand and for our customers.”

The Rado True Blaze is part of an exclusive series of limited edition timepieces launched by the brand this year, with renowned designers each applying their individual vision to the popular Rado True.

About Sam Amoia

Samuel Amoia has been named by Vogue as “one of the Young Interior Designers to watch” and has most recently received the “Rising Talent” award from the prestigious Parisian Maison & Objet fair. A former model with the Ford agency, Amoia got his start in design working with top interior designer Stephen Sills. After the success of his interior design practice, he launched his furniture art practice, AMOIA Studio, with his youngest brother. The groundbreaking studio produces a collaborative line of sculptural furniture made with natural materials, minerals, and a unique casting process.

About Rado

Rado is a globally recognised brand, famous for innovative design and its use of revolutionary materials to create some of the world’s most durable watches. Ever since its beginnings in Lengnau, Switzerland, Rado has had a pioneering spirit, with the brand philosophy “if we can imagine it, we can make it” still holding true today.