A new Chanel ambassador premieres with a Première

Channel reinterpreted its very first watch, the Première Édition Originale. True to the identity of the Maison, the watch can now be seen on the wrist of the actress and house ambassador Lily-Rose Depp. Both free, bold, and timeless, the Chanel muses open the watchmaking season.

By Chloé Redler
An Inez & Vinoodh film starring Lily-Rose Depp in the mythical Gabrielle Chanel apartment at the 31 rue Cambon in Paris.

The Première: an icon among icons

J12, BOY·FRIEND, Code Coco… The Première is part of the great family of Chanel icons, but on a larger scale, it is also an emblematic watch amid the watchmaking sphere. It can be distinguished by its octagonal case inspired by the shape of the place Vendôme – which Gabrielle Chanel used to admire from her suite at the Ritz – and by the shape of the N°5 perfume cap. This iconic watch makes light of the codes of an entire generation.

The Chanel Watch Creation Studio reinterprets its first watch with the Première Édition Originale.

This watch symbolizes a deliberate feminine freedom, and it reveals itself on the wrists of women with a design especially created for them – for it. This watch was designed in 1987 by the late Jacques Helleu, famous Chanel art director, and it is the very first watchmaking creation of the brand. It is a revolution in many ways, and it stands out by its simple but recognizable silhouette in keeping with the brand’s DNA.

I fought to create an impactful, unique style, one that could live on as a reference, and not as just any collection launch”. Jacques Helleu, Chanel art director.

A timeless design

Thirty-five years later, director of the Chanel Watch Creation Studio Arnaud Chastaingt reinforces the timelessness of the design with the revealing of a new version inspired by the original design.

The emblematic leather intertwined chain of the quilted Chanel handbag acts as a bracelet for the octagonal case matching the shape of the place Vendôme.

The emblematic yellow gold-plated steel chain bracelet – intertwined with the black leather ribbon of the famous quilted handbag – enhances the Première Édition Originale. This watch is made up of a yellow gold case (26,1 x 20 x 7,65 mm) with a gold-plated steel crown and an onyx cabochon. The black lacquered dial is the perfect association of black and gold with no unnecessary embellishments. The hands are animated by a quartz movement of fine Swiss craftmanship. The golden hands are the stars of the sleek two-tone background which appears through the finely beveled crystal.

The Chanel watch Première Édition Originale shows off its black and gold colours.


Click here to read the Chanel Première Édition Originale full technical sheet.

The new face of Chanel

The new Première muse of Chanel: Lily-Rose Depp.

Both emancipated, beautiful and rebellious, the Première Édition Originale watch and Lily-Rose Depp come together as one in order to embody a new generation in love with freedom and for whom sisterhood prevails.

A photo from the Inez & Vinoodh film starring Lily-Rose Depp in the Gabrielle Chanel apartment at the 31 rue Cambon in Paris.

The actress is now an ambassador of the Première collection, and she is joining the elite circle of female artists who share the values of the luxury house. A première for the young comedian, but definitely not her last experience with Chanel…

The new Première campaign of Chanel.


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