Swatch, in ‘Reloaded’ mode
Innovative ideas, new technologies and a touch of fantasy and provocation – this is the explosive mix that made the DNA of Swatch since its creation in 1983 by the brilliant Nicolas Hayek.
In September 2020, this creative house surprised us with the arrival of watches using materials from natural resources. Ecologically aware and keen to continually renew itself, it presented a collection that took up the emblematic design of its original models but, this time, was made of bio-sourced plastic! Barely six months later, Swatch is back again with the presentation of a revolutionary material: bioceramic. A material that uses a third of this bio-sourced plastic. And that’s the stroke of genius…
The Big Bold meets bioceramic
With its 47 mm diameter and atypical design, the Big Bold houses this new material, which is composed of 2/3 ceramic, 1/3 bio-sourced plastic and a touch of secrecy. A proprietary formula, made by Swatch for Swatch. In addition to the intrinsic qualities of ceramics (resistance, hypoallergenicity, scratch resistance, etc.), this bioceramic has found a certain elasticity that makes it much less fragile and very pleasant to wear thanks to its velvety appearance and softness to the touch. Its composition allows it to immediately take the body temperature as soon as it is put on the wrist.
Swatch is the kingdom of design and colour. We love the five colours created for this first edition. White and black, the absolute design colours, grey (the colour of the year) and a pastel blue (Frank’s favourite) and pink (Chloé’s favourite). This monochrome accessory has a very graphic and slightly skeletonised bioceramic dial that allows you to admire the workings of the quartz mechanism at your leisure. Lovers of the brand who like bright colours can be reassured that they are already being studied.
The choice of the Big Bold is not innocent. It also allows the eye to plunge into a successful monochrome depth. And if the generous size may curb some desires, rest assured that Swatch’s bioceramic would quickly find its way into all the company’s collections. There is no question of not giving free rein to the brand’s creative imagination with such a material in the catalogue!
The bracelet, the glass and the straps are made from bio-sourced materials. The Swatch Next program is also a 360-degree coherence in terms of the brand’s responsible orientations.
In terms of fashion and trends, the watch seems to be well born. Inspired by the world of streetwear, these Big Bold watches will bring a touch of casual style to all outfits and will undoubtedly be the stars of the beaches this summer! A predicted success that is good for the planet…