Hublot and Kevin Pietersen, together in the fight to save rhinos
Hublot, the Swiss watchmaker, has been working hand in hand with SORAI – Save Our Rhino Africa India – an organisation founded by former international cricket star Kevin Pietersen, since 2019. This collaboration was formed during a 2017 meeting between Pietersen and Hublot CEO Ricardo Guadalupe, in England. Moved by the former cricket star’s commitment to the cause, Hublot now actively partakes in the protection of endangered rhinos, a species on the verge of extinction.
Over the last ten years, 90% of the rhino population was killed by poachers. Today, there are fewer than 30,000 left in the wild, in the entire world. This bleak observation only emboldened the organisation to work tirelessly to save these animals from certain extinction. Thanks to Hublot’s notoriety, Pietersen hopes to spread his message across the world and reach new audiences (who might not know him from watching cricket games)!
One of the reasons why rhinos are targeted by poachers is because of a superstition that rhino horn powder possesses healing properties and is an aphrodisiac. This belief is inaccurate, misleading, and above all a scam. Pietersen makes a point of this during his interview with Frank Sans C on his YouTube channel, and we can feel how exasperated he is by this persisting myth. Especially since there is no scientific evidence of rhino horn having any therapeutic or aphrodisiac properties, being that it’s just keratin, like our fingernails.
Knowing this fact becomes unbearable when you are aware of the barbaric methods poachers us to get the horns. This involves shooting the animals to saw off their horns with a chainsaw, leaving them to die in agonizing pain, sometimes creating orphans in their destructive wake.
The trade of rhino horns has been outlawed globally by CITES (the Convention on International Trade in Endangered Species) since 1977. This, however, does not stop poachers from perpetrating atrocities, all because the price of a kilo of rhino horn exceeds that of gold. Shocking!
“If purchasing a watch can buy time, then it is a small gesture with huge implications. Saving the rhino is an urgent matter for both the planet and future generations. When brand ambassador and former international cricketer Kevin Pietersen launched SORAI in 2018, we felt it was entirely natural to join forces with him in his race against time to beat the poachers. We have used our limited editions to help him gain access to more state-of-the-art technologies on the ground, put together more surveillance teams, as well as rescue injured or orphaned rhinos, with the single shared aim of shielding this endangered species.”
Ricardo Guadalupe, Hublot’s CEO.
A limited-edition watch serving SORAI’s mission
To help SORAI with its many missions, Hublot showcases a new Big Bang Unico SORAI every two years. These missions include identifying new technologies to fight poaching (thermal imaging cameras, GPS trackers, drones and so on), raising awareness among current and future generations, providing a refuge to injured rhinos and orphaned ones (like the Kruger National Park and Sanctuary that Frank Sans C visited), and strengthening the ranger teams, which monitor the protected areas.
10% of all proceeds from this watch, limited to 100 copies, will be directly donated to the projects SORAI supports.
Water-resistant up to 100 meters, the Big Bang Unico SORAI measures 44mm in diameter and is sculpted from grey ceramic – Hublot is the unquestionable master of this craft. It sports a sapphire crystal case and an openwork skeleton dial that’s twilight tinged, displaying yellow, orange, pink, and purple hues. It’s precisely when the sun sets that rhinos become active, and vulnerable to poaching.
Popping out of the 9th counter is an orange rhino, the symbol of the organisation. Within the watch beats the Unico self-winding manufacture calibre with a 72-hour power reserve. Thanks to the ingenious One Click interchangeable strap system, it can be worn either with a grey fabric strap or a black, purple, and orange camouflage one.
Nominee at the “Montre de l’Année 2023” competition in the €25,001 to €50,000 category.
PREVIOUS EDITIONS :
To support the cause, head over to THE SORAI ORGANISATION WEBSITE.