New TAG Heuer boutique: a design true to the brand’s DNA
From the boutique’s door, the TAG Heuer universe presents itself. The decor, eclectic but thoroughly considered, is the result between the automotive world, intimately linked to the manufacture, and extreme sports, like diving. Steve McQueen’s photograph, taken during the Le Mans film of 1971, hangs next to collectible books, mini emblematic sports cars, and a clock representing the TAG Heuer Monaco’s dial (of which we’re secretly jealous).
The wall is decorated with a big poster of a diver from the new TAG Heuer Aquaracer “Beyond the Edge” campaign. Everything is there, or almost everything.
These objects, like “precious” souvenirs, are installed in a very contemporary decor with subtle chrome and black shades of luminous grey. It is in contrast with bright lights like yellow, orange or red with an electric blue touch. Like a TAG Heuer timepiece, the furniture mixes materials with polished, brushed or oval-finish. The manufacture touch can be found on the pendant lights that beautify the whole decor.
A luxury case for the TAG Heuer collections
The most important part is TAG Heuer beautiful display window that presents new models and existing collections. It allows us to admire the stunning TAG Heuer Aquaracer Professional 300 designed for extreme diving (read our article on diving watches), or the very sophisticated Heuer Ref. 844 in a limited edition (seen on Frank Sans C video) and the Night Diver version.
Let’s also mention the square-shaped Monaco collection, the steel Carrera new edition, and the innovative TAG Heuer Connected that loyal customers will rediscover.
Read our TAG Heuer technical sheets.
TAG Heuer Le Bon Marché Rive Gauche:
24 Rue de Sèvres
First floor, Espace Horloger
From Monday to Saturday: 10:00 – 20:00
Sunday 11:00 – 20:00