Under the terms of this agreement, Hublot will be the Official Timekeeper and Official Watch of Paris Saint-Germain. This will provide the Swiss brand with a strategic presence within the Paris club’s grounds, at Parc des Princes.
The public will be able to watch the match time count down on the Hublot chronometers on the upper level LED perimeter displays, and a number of clocks will also be installed at key locations in the stadium.
At the start of the season, in recognition of their 2012/13 French Champions title, the Paris Saint-Germain team players received a Hublot Big Bang watch with a commemorative engraving on the back from their President, Nasser Al-Khelaifi.
HUBLOT Chairman Jean-Claude Biver and CEO Ricardo Guadalupe both agreed: “Paris is the European capital of taste, elegance and luxury. Paris is the capital of tourism. And now, thanks to Paris Saint-Germain, Paris is the capital of European football. There was no way that Hublot could not be associated with them, and it is a privilege for Hublot to mark the glorious hours to come for Paris Saint-Germain!”
Jean-Claude Blanc, Deputy CEO of Paris Saint-Germain stated: “We are very happy to welcome a new prestigious international brand on board. Paris Saint-Germain’s ambition is to become a globally recognised sporting brand, with the same dedication to perfection and devotion to elegance that Hublot brings to the design and creation of its watches”.
Thanks to this partnership, Hublot is continuing to strengthen its presence in the world of professional football. The first luxury brand to become involved in football in 2006, Hublot has since then worked in close collaboration with FIFA as Official Timekeeper and Official Watch of the FIFA World Cup™ – the countdown has already started in Brazil, visible to all on the giant Hublot clocks designed by the celebrated architect Oscar Niemeyer and installed on Copacabana beach, Rio de Janeiro, in Brasilia and in Sao Paulo. Also the Official Watch of Euro 2012, Hublot works very closely with a number of clubs, including Bayern Munich in Germany, Juventus in Italy and Ajax in the Netherlands, to name but a few.