Rado, Official Timekeeper of Sony Open Tennis

By MyWatch
Official timing systems will be represented by corner clocks in the shape of the Rado HyperChrome on court and the brand will also provide clocks in public areas and supply the ever popular smash corner.

One of the most glamorous and eagerly anticipated tournaments outside the four majors, the Sony Open is also one of the most prestigious. With the promise of great weather, more than 320,000 fans flock to the Crandon Park Tennis Center across the two weeks of thrilling tennis finals. The tournament attracts the cream of men’s and women’s tennis, as well as a host of A-list celebrities.

Purple patch

Famed for its purple playing surface, the Sony Open is part of the ATP World Tour Masters 1000 series, which sees players pit their wits against each other in three sets, hoping to win both the title and all-important world tour ranking points. Of the nine ATP World Tour Masters 1000 events, the Sony Open is one of the most eagerly awaited, thanks also to the beautiful backdrop of Miami.

Confirming Rado’s status as Official Timekeeper for the tournament over the next three years, Rado CEO Matthias Breschan said: “We are delighted to be the Official Timekeeper of the Sony Open in Miami. It is a favourite with both players and fans and we look forward to being a part of the tournament many people know as the ‘Glam Slam’.”

Rado and the spirit of challenge

Challenges are important in the world of tennis as players use their strength and determination to push themselves to extremes to achieve their ultimate goal of victory. Rado too is no stranger to challenge and has always pushed traditional watchmaking boundaries to achieve what many believed was impossible. From high- tech ceramic to high-tech diamond, from the world’s first scratch-resistant watch to a ceramic watch case made in one single injected ‘monobloc’ piece, Rado has researched, developed and perfected its use of modern, innovative and ground breaking materials.

Dedication, determination and the will to succeed are in the DNA of the brand, making Rado the perfect partner for tennis – and for Miami – in 2013.

Game, set and the perfect match

In 2012 Rado returned to the glamorous world of tennis as the Official Timekeeper of a raft of international tournaments. The focus on tennis for Rado in 2013 not only continues, but also moves up a gear as Rado announces its list of prestigious tournaments for the new season.

With corner clocks in the shape of the Rado HyperChrome on court at tournaments in Europe, North America, the Middle East and Asia, Rado underlines its link with tennis and its inextricable link with the spirit of challenge.

Tournaments at which Rado will be the Official Timekeeper in 2013 include: the Aircel Chennai Open, India (January), the Sony Open, Miami, USA (18th – 31st March), the Porsche Tennis Grand Prix, Stuttgart, Germany (20th – 28th April), the Malaysian Open, Kuala Lumpur (21st – 29th September), the Rakuten Open, Japan (30th September – 6th October), the Erste Bank Vienna Open, Austria ( 12th – 20th October), the Bank of Russia Kremlin Cup, Moscow (12th – 20th October), the
Mubadala World Tennis Championships, Abu Dhabi (December).

Precision timing

In a sport where matches can last for hours as they turn into an epic battle of wills, Rado precision timing systems ensure that every second counts and nothing is missed. With recent matches in major tournaments clocking up durations of almost six hours, time can be the factor that makes or breaks a champion. From full match duration, to the breakdown of time per set, Rado systems help players, fans and officials alike to track the progress of each match in a tournament.

  • The Rado HyperChrome Automatic Chronograph.