Bvlgari unveils 3 new marvels in Milano
“Silence is golden”, as the idiom says, yet these gold watches by Bvlgari made some noise upon being released for the LVMH Watch Week event in Milano. There, the Maglia Milanese Monete Secret Watch, the Tubogas Manchette and the latest variations of the Serpenti Seduttori Automatic proudly set themselves as the link between Italian jewellery and Swiss watchmaking. In this new video by Frank Sans C, get ready for an exclusive interview of Jean-Christophe Babin, Bvlgari’s CEO and chairman of the LVMH Watch Division, as well as a presentation of these memorable pieces by Bvlgari’s general manager.
Maglia Milanese Monete Secret Watch
Bvlgari keeps exceling in blending genres without ever altering its own DNA. This stunning edition presented at the LVMH Watch Week in Milano is yet another proof – inspired by the Italian roots of the House and Ancient Rome history.
The octagonal shape found in the Basilica of Maxentius in Rome, inherent to the house’s collections, is featured on this rose gold case. Set with diamonds, the case is adorned with an ancient silver coin depicting Caracalla, the ancient Roman emperor who created the eponymous baths. Their mosaics inspired the Diva’s Dream line, among others.
Featuring a rose gold crown graced with a diamond, the case opens on a white mother-of-pearl dial adorned with 12 diamond indices and rose gold-plated hands. Understandably remarkable, the watch is equipped with a Milanese mesh strap made by interlocking and weaving gold threads – according to an ancestral know-how developed by Milanese craftspersons.
“The essence of this object lies in its flexibility, an inspiration that gave rise to an unexpected project, developed over time. This creation is a revelation, offering a unique opportunity to discover the Maison’s world of watchmaking and jewelry. Its eclectic nature is revealed in the combination of various motifs: an ancient coin, a geometric octagon, and delicate Milanese mesh”
Fabrizio Buonamassa Stigliani, Bvlgari’s Product Creation Executive Creator.
The (rose gold) circle is complete, as the bracelet is equipped with a straps buckle for the first time ever. This Maglia Milanese Monete is powered by the self-winding Piccolissimo movement with a diameter of 13.5mm. Offering about 30 hours of power reserve, it is visible through the transparent sapphire case back.
€130,000 (ex-tax)
See the technical specifications sheet of the Maglia Milanese Monete Secret Watch.
Tubogas Manchette
As for the new Tuboga Manchette inspired by a 1974 model, the watch is powered by the self-winding Lady Solotempo movement that was released on the Serpenti Seduttori and Serpenti Tubogas models during the 2025 LVMH Watch Week.
With about 50 hours of power reserve, the miniature calibre displays an oscillating weight decorated with a sunray motif through the transparent sapphire case back. These sunrays echo the pattern on the yellow gold bracelet set with diamonds – true expression of Bvlgari’s jewellery art.
Indeed, the diamonds are punctuated by gemstones of various sizes: citrines, rubellites, peridots, amethysts, topazes and spessarines are arranged on this brilliant single-coil spiral created using a new technique. Each ring is molded and polished before being assembled onto a titanium blade, thus forming a flowy motif while preserving the flexibility proper to the Tubogas line.
On one square end, a dial crowned with diamonds catches the eye thanks to its surface entirely covered with diamonds, where yellow gold-plated hands glide.
€160,000 (ex-tax)
See the technical specifications sheet of the Tubogas Manchette model.
With the Tubogas Manchette and the Maglia Milanese Monete Secret watch, Bvlgari displays 2 different interpretations of their watchmaking and jewellery know-how. The latter relies on historical references and traditional techniques while the other explores modern shapes and compositions. Together, they illustrate the Maison’s aesthetic mastery and the way Bvlgari tackles time as a creative playground.
Serpenti Seduttori Automatic
Exactly one year ago, Bvlgari launched the new self-winding Lady Solotempo calibre, with a diameter of 19mm and a height of 3.9mm. Its round shapes blend perfectly with the curves of the Serpenti watch and the oscillating weight, adorned with 7 scales echoing the reptilian roots of the collection, is visible through the transparent case back.
And this year, this calibre powers 2 new variations made of rose gold, both with a 34mm diameter. The first piece stands out by its stunning malachite dial, each model having its own unique stripes. As for the second one, it features a white opaline dial. Both models are equipped with a bezel set with 36 round brilliant-cut diamonds and a rose gold crown adorned with a cabochon-cut pink rubellite.
See the technical specifications sheet of the Serpenti Seduttori with a malachite dial – €58,400
See the technical specifications sheet of the Serpenti Seduttori with a white opaline dial – €44,300
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