A grand entrance in Paris

Chronext is under the spotlight during this festive period. This is what the brand has planned: the release of a stunning Advent calendar, the opening of its first lounge-boutique in Paris, and last but not least, the exhibition of the winning watches of the Grand Prix de l’Horlogerie de Genève!

By Nicolas Yvon

Founded in 2013, Chronext is one of the leading players in the watchmaking market. Indeed, they display more than 7,000 watches on their Website. Certified pre-owned pieces, vintage or new watches… each of them is verified and tested by certified watchmakers and have a warranty of two years.

Chronext, the ultimate Advent calendar 

Christmas is coming, and December 1st will be, for many, the first day of their Advent calendar. Chronext is now releasing its own version of this symbolic object for collectors. After the calendar of 2020, the Swiss brand is coming back this year in remarkable fashion for the greatest pleasure of one rich connoisseur, who will purchase what might be the most expensive Advent calendar in the world.

Chronext Calendrier de l'avent 2021
The 2021 Advent calendar of Chronext is an exclusive creation featuring 24 magnificent instruments, new or vintage. 

The 2021 Chronext Advent calendar is an exclusive piece. It is an impressive creation of 6 feet tall and 5 feet wide, designed in wood with a high gloss piano black lacquer finish. Inside, there are 24 watches to discover each day by opening a box to find a beautiful instrument. 
The price of this exclusive object, you ask? 2,3 million euros precisely…  it is easy to calculate the average price of each watch. But we have to admit that this Advent calendar is like nothing else and holds true wonders. 

A watch for each day 

In order to keep the suspense going, Chronext has revealed only little information about the fabulous instruments that the calendar holds. The watches will be revealed each day from Wednesday on the Chronext Instagram account.
However, we already know the name of some of the most famous pieces. Like the popular Royal Oak Black Panther in titanium by the manufacture Audemars Piguet. Which is a limited edition of 250 pieces that pays tribute to the Marvel super-hero. To learn more about it, read our article Royal Oak Concept Black Panther: the supersuccess of a superwatch.

Audemars Piguet Royal Oak Black Panther
Limited edition of 250 pieces, the Audemars Piguet Royal Oak Black Panther watch features a flying tourbillon and a miniature sculpture of the super-hero. 

Another rare piece: a Rolex Cosmograph Daytona Leopard in gold, diamonds and sapphire. The watch is famous for its leopard-print dial and bracelet but also for being worn by Nicolas Cage. The Chronext Advent calendar also features a Zeitwerk in gold by the Saxon manufacture A. Lange & Söhne. A watch popular among connoisseurs for its digital display with jumping hours and minutes: a first worldwide!

Calendrier de l'avent Chronext avec Rolex Daytona Leopard et Lange Zeitwerk
Other wonders from the Chronext Advent calendar: a Daytona Leopard by Rolex and a Zeitwerk by A. Lange & Söhne. 

It is still hard to know which timepieces are hiding inside the calendar, but you have to know that there are extremely rare pieces: Patek Phillippe, Audemars Piguet, Rolex…

The new address for new or vintage luxury watches

Along wit the creation of this incredible calendar, Chronext has taken a new important step. Indeed, the brand opened up its first lounge-boutique in France, in Paris. 

The Chronext Company is installed at 31 rue Marbeuf, in a cosy lounge-boutique to receive clients in Paris.

This is the thirteen address after Milan, Turin, Roma, Berlin, Cologne, Dusseldorf, Hamburg, Frankfurt am Main, Munich, Stuttgart, Zug (in Switzerland), London and Hong Kong.

Le premier lounge-boutique de Chronext à Paris
Built like an apartment, the new Chronext lounge-boutique is a discreet address for connoisseurs only.

It’s in the famous Golden Triangle of the capital, at 31 rue Marbeuf in the 8th arrondissement, that the new lounge has been installed, near the Champs-Élysées. Its principle is simple: the client places an order on the Website and choose to be delivered at home or to get it in the shop, where he can try it on before closing or not the purchase. This tailor-made service, with personalized counselling that allows the client to test the watch without any engagement is only for immediately available models. 

The winning watches exhibited by Chronext In Paris

And we still have news about Chronext this early December. As the esteemed organizing partner of the Grand Prix d’Horlogerie de Genève (GPHG), the brand will also exhibit the eighteen winning watches of GPHG 2021 at its new Parisian address (read our article Bvlgari wins the “Aiguille d’Or” prize).

The GPHG 2021 ceremony hosted by Edouard Baer.

All of the watches will be exhibit at the boutique until December 5th, you will find for example: the Bvlgari Octo Finissimo Perpetual Calendar (“Aiguille d’Or” prize), the Piaget Altiplano Ultimate Automatic (Mechanical Exception watch prize), the Lady Féerie Watch from Van Cleef & Arpels (Ladie’s Complication Watch prize), the Tambour Carpe Diem by Louis Vuitton (Audacity prize), and the “Petite aiguille” prize). 

But be prepared, if you want to see these little wonders, you have to sign up to make an appointment. You can do it on this link: CHRONEXT-GPHG.


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